TRENDS Launches Atlas and Noor, AI-Powered Virtual Researchers That Produce Knowledge-Based Content
They conduct analyses and produce knowledge-based content in a dynamic and flexible way that keeps pace with digital transformation.
TRENDS Research & Advisory, part of TRENDS Group has unveiled its two new AI-powered virtual researchers, Atlas and Noor, reinforcing its technological leadership and strategy of embracing future technologies. The initiative introduces an intelligent interactive interface that showcases the Group’s identity, its five affiliated companies, and its research output and activities through advanced digital technologies.
Atlas and Noor represent an innovative and unconventional model for scientific research and institutional communication. Powered by advanced artificial intelligence technologies, they conduct analyses and produce knowledge-based content through a flexible approach that keeps pace with digital transformation, ensuring faster access to research outputs for diverse audiences and the wider academic community.
Alyazia Al Hosani, Head of the Media Sector at TRENDS Group, said this initiative reflects the Group’s understanding of digital media and future-oriented scientific research. She noted that today’s institutional environment requires tools that speak the language of the digital age and keep pace with its rapid development. She added that Atlas and Noor will serve as flexible scientific and research interfaces capable of delivering knowledge briefs and analytical coverage, giving TRENDS’ scientific identity a more engaging dimension, particularly for younger generations.
Warda Al Menhali, Head of the Corporate Communications Sector at TRENDS, explained that the Group’s investment in artificial intelligence stems from its firm belief that innovation is not merely a technological leap but a powerful tool for empowering communities and strengthening human connections. She emphasized that these two digital researchers embody TRENDS’ enduring commitment to integrating transformative technologies into its research and awareness ecosystem, creating meaningful and impactful engagement with all segments of society, especially young people.
Meanwhile, Khalid Al Fazzari, Deputy Head of the Corporate Communications Sector at TRENDS, described the launch of Atlas and Noor as a qualitative leap in the way research outputs are presented and made accessible. He stated: “Our goal is not only to produce intellectual knowledge, but also to simplify it and make it readily accessible to the public with maximum efficiency. The two virtual researchers will serve as intelligent bridges, transforming studies and research into concise, interactive content, thereby expanding the global reach and impact of our knowledge production.”
Noor Saif Al Mazrouei, Director of the Artificial Intelligence Department at TRENDS Research & Advisory, said that Atlas and Noor are an intelligent interface designed to reflect human interaction with transformative technologies within the TRENDS ecosystem. Their role extends beyond presenting content to reinterpreting and generating research knowledge in a simplified and interactive manner that meets the needs of diverse audiences.
This initiative aligns with the objectives of the UAE Artificial Intelligence Strategy 2031, which seeks to establish the United Arab Emirates as a global hub for technological innovation and future-oriented services
Meanwhile, Khalid Al Fazzari, Deputy Head of the Corporate Communications Sector at TRENDS, described the launch of Atlas and Noor as a qualitative leap in the way research outputs are presented and made accessible. He stated: “Our goal is not only to produce intellectual knowledge, but also to simplify it and make it readily accessible to the public with maximum efficiency. The two virtual researchers will serve as intelligent bridges, transforming studies and research into concise, interactive content, thereby expanding the global reach and impact of our knowledge production.”
Noor Saif Al Mazrouei, Director of the Artificial Intelligence Department at TRENDS Research & Advisory, said that Atlas and Noor are an intelligent interface designed to reflect human interaction with transformative technologies within the TRENDS ecosystem. Their role extends beyond presenting content to reinterpreting and generating research knowledge in a simplified and interactive manner that meets the needs of diverse audiences.
This initiative aligns with the objectives of the UAE Artificial Intelligence Strategy 2031, which seeks to establish the United Arab Emirates as a global hub for technological innovation and future-oriented services
