The Global
Barometer
The Global Barometer at TRENDS measures public opinion trends regarding internal and external economic, social, political, and cultural issues. To this end, it uses an integrated system for preparing and carrying out surveys, field studies, and public opinion polls in accordance with the highest international standards.
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Vision
A leading company in measuring public opinion trends and producing reliable indicators and field research based on the latest internationally approved technologies and scientific methodologies.
What We Strive to Achieve
Six core objectives that define our mission to deliver scientifically rigorous public opinion research at every level.
Artificial Intelligence — Apply AI tools in monitoring, analyzing, and measuring public opinion.
Unified Methodologies — Apply unified international methodologies and standards in design, implementation, and data management.
Time-Series Indicators — Develop cumulative indicators through programs, surveys, and field studies.
Global Partnerships — Benefit from Dubai's global standing to build research and knowledge partnerships that consolidate the company's position and leadership regionally and globally.
Specialized Research — Produce specialized studies and provide reliable consultancy services to partners and stakeholders.
Scientific Indicators — Monitor, process, and analyze data to support policymaking at national, regional, and international levels.
Five Research Domains
Our barometer spans the full spectrum of societal concerns — political, economic, social, and beyond.
Opinion Polls Methodology
A rigorous four-stage process ensures every opinion poll we produce meets the highest scientific and international standards.
Planning
- Topic selection — local and global events
- Main objective — clearly defined goals
- Data collection — variables & questionnaire
- Sample design — up-to-date framework
- Resources — hardware, software, HR
Preparation
- Org. framework — activities distributed
- Budget — based on scope & timeline
- Data collection method — interviews, phone, online
- Researcher training — objectives & importance
- Pre-test — questionnaire validation
Execution
- Field teams — researchers, supervisors
- Response rates — monitored & analyzed
- Quality control — statistical data guide
Results
- Coding — answers encoded & numbered
- Entry programs — TRENDS online platform
- Analysis — IBM SPSS Statistics
- Report — methodology, findings, recommendations
- Comparisons — previous polls benchmarked
Detailed Breakdown
- Topic selection: Based on a study of local and global events, or a request from an entity.
- Specifying the main objective: The main objective is clearly specified so that sub-objectives can be defined.
- Data collection: Number of variables and questions decided; sample unit identified.
- Sample design: An up-to-date and comprehensive framework including all segments of the targeted society.
- Determining required resources: Data entry programs, iPad devices, and human resources — depending on the nature of the poll.
- Setting the organizational framework: Activities outlined and distributed among team members.
- The budget: Detailed budget based on sample size, questionnaire size, and timeline.
- Data collection method:
- Personal interviews
- Group interviews
- Discussion groups
- Phone interviews
- Electronic questionnaire link
- Training program for researchers: Acquainting researchers with the poll's importance and objectives.
- Sample selection: Based on the agreed sample design.
- Pre-testing: Ensuring accuracy, clarity, and respondent responsiveness before full deployment.
- Fieldwork: A team of field researchers, supervisors, and a project manager is formed.
- Response rate analysis: Monitored early to identify and address reasons for low response.
- المتابعة ومراقبة الجودة: تتضمن مجموعـة مـن الإجراءات التي يجـب اتخاذهـا والتأكـد منهـا قبـل اسـتخراج النتائـج النهائية للاستطلاع، حيث يتم تطبيق دليل جودة البيانات الإحصائية.
- Coding: Each answer is given a code/number; open-ended answers are encoded.
- Designing entry programs: The TRENDS online survey platform is used to design and set questionnaires.
- Designing results extraction programs: IBM SPSS Statistics for statistical analysis and result extraction.
- Presentation and report writing:
- Analysis method
- Sample design method
- Survey tools used for data collection
- Summary of main results
- Results and analysis
- Comparisons with previous polls (same conditions)
- General recommendations
- Tables as appendices
