‘TRENDS for Training’ Launches Advanced Strategic Communication Course to Enhance Institutional Communication Skills
Abu Dhabi – 20 July, 2026The course aims to equip participants with the foundations of strategic communication and enable them to apply them in the work environment.TRENDS Training Institute, affiliated with the TRENDS Group, has announced the launch of a specialized training course titled Advanced Strategic Communication. The course aims to equip participants with the theoretical and practical foundations of strategic communication and enable them to apply them effectively in the institutional work environment.The course, which spans several days (it is recommended to specify the duration, e.g., five days), seeks to empower participants to understand and effectively implement strategic communication in the workplace. This is achieved by developing message-planning skills, identifying target audiences, and enhancing communication between departments and internal teams. The program also includesprofessional development in crisis communication skills, ensuring the protection of institutional reputation and the sustainability of public trust.Reem Mohsen Al-Kindi, Director of the Trends Training Institute, affirmed that this course comes within the Institute’s commitment to offering high-quality training programs that meet labor market needs and enhance institutional capacities.Al-Kindi stated: “In light of the accelerating media landscape and the increasing challenges facing institutions, strategic communication has become a critical tool for achieving excellence and sustainability. We have designed this course to provide participants with the latest skills and techniques that enable them to craft impactful messages, manage crises efficiently, and build effective communication bridges within their organizations, which positively reflects on their performance and reputation.”Al-Kindi added that the training program offers a unique blend of theoretical knowledge and practical application through case studies and interactive workshops, ensuring that participants acquire competencies directly applicable to their diverse work environments.The TRENDS Training Institute is considered one of the most prominent training institutions in the region, offering specialized programs across multiple fields. The Institute seeks to develop an innovative training pathway that keeps pace with global best practices and helps hone the skills of national and international leaders and cadres.– End –About TRENDS Group TRENDS Groupis an independent, privately owned research organization founded in Abu Dhabi in 2014 as TRENDS Research & Advisory. In 2026, it was rebranded as TRENDS Group.TRENDS Group focuses on studying and analyzing global issues of shared human concern, examining opportunities and challenges across geopolitical, economic, social, and intellectual dimensions.Its work is guided by the principles of critical analysis, evaluation, and foresight, underpinned by academic rigor and methodological integrity.
Reem Mohsen Al-Kindi, Director of the Trends Training Institute, affirmed that this course comes within the Institute’s commitment to offering high-quality training programs that meet labor market needs and enhance institutional capacities.
Al-Kindi stated: “In light of the accelerating media landscape and the increasing challenges facing institutions, strategic communication has become a critical tool for achieving excellence and sustainability. We have designed this course to provide participants with the latest skills and techniques that enable them to craft impactful messages, manage crises efficiently, and build effective communication bridges within their organizations, which positively reflects on their performance and reputation.”
Al-Kindi added that the training program offers a unique blend of theoretical knowledge and practical application through case studies and interactive workshops, ensuring that participants acquire competencies directly applicable to their diverse work environments.
The TRENDS Training Institute is considered one of the most prominent training institutions in the region, offering specialized programs across multiple fields. The Institute seeks to develop an innovative training pathway that keeps pace with global best practices and helps hone the skills of national and international leaders and cadres.
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About TRENDS Group
TRENDS Group is an independent, privately owned research organization founded in Abu Dhabi in 2014 as TRENDS Research & Advisory. In 2026, it was rebranded as TRENDS Group.
TRENDS Group focuses on studying and analyzing global issues of shared human concern, examining opportunities and challenges across geopolitical, economic, social, and intellectual dimensions.
Its work is guided by the principles of critical analysis, evaluation, and foresight, underpinned by academic rigor and methodological integrity. 