Privacy Policy

Last Updated: August 2026

1. Introduction

Welcome to TRENDS Group.

This Privacy Policy explains how TRENDS Group (“TRENDS Group”, “TRENDS”, “we”, “us” or “our”) collects, uses, stores, protects and otherwise processes personal information when individuals visit or interact with https://trendsgroup.org/, create an account, purchase publications, register for events, request services, subscribe to communications or otherwise interact with TRENDS Group online.

We are committed to handling personal information responsibly and in accordance with applicable privacy and data protection requirements.

By using our Website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

2. Information We May Collect

Depending on how you interact with TRENDS Group, we may collect information including:

Personal and Contact Information

This may include:

Name;
Email address;
Mobile or telephone number;
Organisation or company name;
Job title;
Country or location information; and
Other information voluntarily submitted through forms on the Website.

Account Information

Where users create an account, we may collect information required to establish and manage the account, authenticate the user and provide access to purchased or restricted content.

Transaction and Order Information

When customers purchase publications, event registrations or services, we may collect information relating to the transaction, including:

Product or service purchased;
Transaction reference;
Order value;
Payment status;
Date and time of transaction; and
Information necessary to fulfil the order.

Full credit and debit card information is handled by our authorised payment service provider and is not stored by TRENDS Group.

Communications and Enquiries

When you contact us through our Website, email, support channels or contact forms, we may collect your contact details and the contents of your communication so that we can respond to your enquiry.

Technical and Usage Information

When you access our Website or online services, certain information may be collected automatically, including:

IP address;
Browser type;
Device type;
Operating system;
Device identifiers;
Website activity;
Pages viewed;
Date and time of access;
Referring pages;
Log files;
Performance information; and
Diagnostic or error information.

Where relevant functionality is offered and permission is provided by the user, we may also request access to device features such as a camera or photo library for a specific purpose communicated to the user.

3. How We Use Personal Information

We may use personal information to:

Provide and manage our products and services;
Process and fulfil orders;
Provide access to purchased digital publications;
Process event registrations;
Manage user accounts;
Verify user identity where appropriate;
Send payment and order confirmations;
Respond to enquiries and support requests;
Communicate regarding services, events, publications or transactions;
Improve the Website and our products and services;
Monitor Website performance and security;
Understand how users interact with our Website;
Prevent fraud, misuse and security incidents;
Maintain appropriate business and transaction records;
Comply with applicable legal, regulatory and contractual requirements; and
Send marketing communications where permitted and, where required, with the appropriate consent.

We will not use personal information for purposes that are materially incompatible with the purposes for which it was collected unless permitted by applicable law or appropriate consent has been obtained.

4. Payment Information

Payments made through the Website are processed using an authorised third-party payment service provider.

Payment information required to complete the transaction is transmitted to the payment service provider through a secured connection.

TRENDS Group does not store customers’ full credit or debit card details.

TRENDS Group does not sell, rent or lease personal information to third parties.

Certain personal information may, however, be shared with trusted service providers where necessary to provide our services, process payments, operate the Website or fulfil the purposes described in this Privacy Policy.

5. Sharing Personal Information

We may share limited personal information with third parties where reasonably necessary, including:

Payment processors and acquiring banks;
Website hosting and technology service providers;
Cloud and data storage providers;
Email and communication service providers;
Analytics and performance service providers;
Professional advisers;
Contractors and suppliers supporting our operations; and
Government, regulatory, law enforcement or judicial authorities where disclosure is required or permitted by applicable law.

Third-party service providers are expected to process information only for authorised purposes and subject to appropriate confidentiality, security and data protection requirements.

We do not sell personal information to third parties.

6. Cookies and Similar Technologies

A cookie is a small data file that may be stored on your device when you visit a website.

TRENDS Group may use cookies and similar technologies to:

Recognise browsers and devices;
Keep the Website functioning correctly;
Remember user preferences;
Understand how visitors use the Website;
Measure Website traffic and engagement;
Improve Website performance;
Analyse the effectiveness of content and campaigns; and
Provide relevant communications or advertising where permitted.

We may use analytics or advertising services provided by third parties, including Google or other service providers, where appropriate.

Users may control or disable cookies through their browser settings or other cookie controls made available on the Website. Disabling certain cookies may affect some Website features.

7. Data Security

TRENDS Group takes appropriate steps to ensure data privacy and security, including through various hardware and software methodologies. However, TRENDS Group cannot guarantee the security of any information that is disclosed online.

We use reasonable administrative, organisational and technical safeguards designed to protect personal information against unauthorised access, disclosure, loss, misuse, alteration or destruction.

Our security measures may include access controls, secured systems, authentication measures, monitoring, technical safeguards and appropriate procedures for personnel and service providers.

Payment transactions are managed and processed through an authorised third-party payment gateway.

While we take reasonable steps to protect information, no method of internet transmission, electronic communication or digital storage is completely secure.

8. External Websites and Third-Party Links

The TRENDS Group Website may contain links to websites operated by third parties.

TRENDS Group is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties, different rules regarding the collection and use of your personal information may apply. You should contact these entities directly if you have any questions about their use of the information that they collect.

We encourage users to review the privacy policies of external websites before providing personal information to them.

9. International Transfers of Personal Information

TRENDS Group operates and collaborates internationally and may use service providers located in different countries.

As a result, personal information may be transferred to, stored in or processed in a country other than the country in which it was originally collected.

Where personal information is transferred internationally, TRENDS Group will take reasonable steps to ensure that appropriate protections are applied in accordance with applicable legal and regulatory requirements.

10. Data Retention

TRENDS Group retains personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

Provide products and services;
Maintain transaction and business records;
Respond to enquiries;
Manage contractual relationships;
Resolve disputes;
Protect legal rights;
Meet accounting, regulatory or legal obligations; and
Maintain security and prevent fraud.

Information may subsequently be deleted, anonymised or securely archived in accordance with applicable requirements and our retention practices.

Anonymous or aggregated information that no longer identifies an individual may be retained for analytical, research, statistical and service-improvement purposes.

11. Your Personal Information Rights

Subject to applicable laws and any permitted exceptions, individuals may have rights relating to their personal information, including the ability to:

Request information about personal data held about them;
Request access to their personal information;
Request correction or updating of inaccurate information;
Request deletion of personal information where appropriate;
Request restriction of certain processing activities;
Object to certain processing activities where applicable;
Withdraw consent where processing is based on consent; and
Request other actions regarding their information where provided by applicable law.

Requests may be submitted using the contact details provided at the end of this Privacy Policy.

We may need to verify the identity of the person submitting a request before acting upon it.

Certain information may need to be retained where required by applicable law, regulatory obligations, contractual requirements or legitimate record-keeping requirements.

12. Accuracy of Information

We take reasonable steps to maintain personal information that is accurate, complete and up to date based on the information available to us.

Users are encouraged to keep their account and contact information current and to notify TRENDS Group if information needs to be corrected.

13. Children’s and Minors’ Information

Our online purchasing services are not intended for individuals under the age of 18 to conduct transactions independently.

Individuals under the age of 18 must not register for the purpose of conducting purchases or payment transactions through the Website unless permitted and appropriately authorised under applicable requirements.

14. Marketing Communications

Where users subscribe to TRENDS Group updates or otherwise agree to receive communications, we may use their contact information to provide information concerning publications, events, research, services and other relevant TRENDS Group activities.

Recipients may unsubscribe from marketing communications using the unsubscribe mechanism provided in the relevant communication or by contacting us.

Service-related communications, including payment confirmations and transaction information, may continue to be sent where necessary to fulfil an order or provide a requested service.

15. Changes to This Privacy Policy

The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, customers are encouraged to frequently visit these sections to be updated about changes on the Website. Modifications will be effective on the day they are posted.

Where appropriate, TRENDS Group may provide additional notice regarding significant changes.

The date shown at the beginning of this Privacy Policy indicates when it was most recently updated.

16. Contact Us

For questions regarding this Privacy Policy, personal information or privacy-related requests, please contact:

TRENDS Group
4th Floor, Ali & Sons Real Estate Company Building
Zone 48 C55
Airport Road, Rawdhat Area
Abu Dhabi, United Arab Emirates

Telephone: +971 2 644 0464
Email: contactus@trendsgroup.org
Website: https://trendsgroup.org/