Shaping The Story: Media Narratives In Times Of Crisis

In this episode of Trending Echoes Podcast Season 2, host Elyazia Al Hosani sits down with Maclean Brodie, CEO of MSL Middle East, to explore how media narratives are shaped during times of crisis.

From the evolving coverage of conflict in the Middle East to the shift from crisis management to trust-building, the conversation dives into how perceptions are formed, challenged, and reshaped across global media ecosystems.

The discussion also examines the role of communications professionals, the power of long-form storytelling, and how emerging technologies like AI are influencing the way stories are told—and understood.

This episode offers valuable insights into the complexity of modern media, the importance of balanced narratives, and the responsibility of institutions in shaping informed global perspectives.