TRENDS
Barometer Services

The TRENDS Barometer serves as an integrated platform for measuring public opinion and anticipating societal and institutional trends. It transforms field data and information into strategic indicators and insights that support decision-makers in both the public and private sectors. Barometer provides a comprehensive suite of research, statistical, and analytical services covering all stages of the research process, from designing measurement tools to developing indicators and formulating strategic recommendations.

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TRENDS Global Barometer
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01

Research Design and Methodologies

  • Designing studies and surveys in accordance with best scientific standards and methodologies.
  • Developing questionnaires and quantitative and qualitative measurement instruments.
  • Developing assessment scales and composite indicators.
  • Designing statistical samples and determining sample sizes to ensure accurate representation of target populations.
  • Preparing fieldwork manuals and quality assurance procedures.
02

Public Opinion Surveys and Trend Measurement

  • Conducting public opinion surveys on political, economic, social, and cultural issues.
  • Measuring public attitudes toward government policies, initiatives, and programs.
  • Assessing institutional image and public trust.
  • Monitoring shifts in public opinion trends and developing periodic barometers to track them.
03

Stakeholder Satisfaction and Experience Measurement

  • Measuring customer satisfaction with public and private sector services.
  • Measuring strategic partner satisfaction and evaluating partnership effectiveness.
  • Measuring supplier satisfaction and analyzing the institutional engagement experience.
  • Measuring community satisfaction with initiatives, services, and community programs.
  • Measuring employee satisfaction, organizational loyalty, and workplace environment.
04

Data Collection and Fieldwork Management

  • Conducting field studies and administering field, telephone, and online surveys.
  • Managing teams of researchers and field interviewers.
  • Monitoring data quality throughout the data collection process.
  • Implementing verification, validation, and quality control systems.
05

Data Processing and Classification

  • Cleaning and reviewing data and ensuring its statistical integrity.
  • Coding and classifying quantitative and qualitative data.
  • Preparing and organizing databases for analysis.
  • Managing big data and integrating multiple data sources.
06

Advanced Statistical Analysis

  • Conducting descriptive and inferential statistical analyses.
  • Analyzing relationships, correlations, and influencing factors.
  • Examining differences among demographic and social groups.
  • Developing predictive models and forecasting future trends.
  • Applying advanced statistical techniques to support decision-making.
07

Development of Research Indicators

  • Developing performance, satisfaction, trust, and public awareness indicators.
  • Building specialized national and sector-specific indicators.
  • Designing periodic barometers to monitor societal and institutional transformations.
  • Developing monitoring systems and impact measurement frameworks for initiatives and programs.
08

Data Visualization and Interactive Dashboards

  • Developing interactive dashboards.
  • Designing visual maps and indicators to facilitate understanding of findings.
  • Preparing interactive reports using Power BI and advanced analytical tools.
  • Producing charts and visual materials to support decision-makers.
09

Evaluation of Programs, Policies, and Initiatives

  • Measuring the impact of government and community programs and initiatives.
  • Evaluating the efficiency and effectiveness of services and public policies.
  • Conducting baseline and post-implementation studies to measure change and impact.
  • Providing evidence-based development solutions informed by research findings.
10

Strategic Reporting and Insights

  • Preparing specialized analytical and executive reports.
  • Formulating data-driven strategic recommendations.
  • Developing policy papers and executive briefs.
  • Providing foresight insights to support planning and decision-making.